Keyword Research

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Theme Words Strategy

Google AdWords Keyword Planner

Keywords are a word searched for in a search command usually in an Internet browser. Use spaces to separate keywords in simple keyword searching. Keywords tags are not a major factor search engines consider when ranking sites, they should not be left off the page. Both the keywords tag and the description tag contribute to your search engine ranking. A keywords tag is supposed to be a brief and concise list of the most important themes of your page. When you write a keywords list, start by scanning the copy on your page. Make a list of the most important terms you see on the page. Then read through the list. Pick the 10 or 15 terms that most accurately describe the content of the page. Because of the hyper-competitiveness of the current search engine placement landscape, pages need to be very focused on one or two specific keyword phrases in order to have a chance to get a top ten placement.

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