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Online Reputation Management
What’s Your Online Reputation
Online reputation can include news articles, blog posts, social media profiles; people search sites, public records, Wikipedia articles, automatically generated content, photos, and videos anything. Online reputation management is not solely about manipulating what shows up on the first page of Google. Certainly, managing the search engine results is a vital part of online reputation management but there’s so much more that goes in to building a great reputation. Why should you care about your online reputation? Your online reputation is influenced by what you post online and what others say about you or your business online. Online reputation management involves a combination of marketing, public relations, legal and search engine optimization SEO strategies to promote, protect and defend your online image or business reputation. Google relies on a complex algorithm to determine which search results appear on what page. Reputation management seeks to influence search results by improving the authority and search visibility of positive content to promote a company, product or individual.